An Intermezzo: Smoker

As based on the data from WHO, most began the person smoked from the age was supervised 18 years, where a quarter him began from the age less than 10 years. It was increasingly young, the age began smoked, increasingly strong the habit smoked and increasingly was difficult to stop smoked. Relations between the cigarettes advertisement and the habit smoked dikalangan the adolescent has been proven.

The cigarettes industry finished millions dollar each year to market their product, especially attracting attention of the adolescent. The cigarettes company marketed their product in places that were strategic for the adolescent, including the cinema, the magazine, the internet, the musical concert, and the sport activity. The HTTS campaign 2008 stressed the banning of all the forms of the advertisement, the promotion and the sponsor that were carried out by the cigarettes industry.

The cigarettes industry mengasumsikan their product with the wrong impression, including the lifestyle, the adventure, courage, and kreativitias. The available cigarettes advertisement gave an impression of cigarettes as the product yang"normal so as the adolescent did not know the danger smoked. The adolescent also underestimated the impact of nicotine addiction and the problem of the health that emerged resulting from cigarettes.

More than 80% youth (the age 10-24 years) lived in the developing country, from the total 1.8 billion adolescents all over the world. They were the target of the cigarettes industry. Four from 5 adolescents in the developing country admitted to seeing the cigarettes advertisement.

The cigarettes industry also aimed at the target to the daughter's adolescent through the advertisement, the promotion and their sponsor and tried to weaken the culture did not smoke to the woman. At this time has tejadi the increase in the number of smokers in the daughter's adolescent and the young
woman.

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